Given the existential crisis and lockdown, there is a commendable shift in the B2B marketing paradigm. With implosion in lead-generation events, the explosion in remote working, self-isolation and social distancing, reaching out to the prospects is a real challenge. Marketers thus need to concentrate on the most effective crisis roadmap and cement the right account-based marketing approach. After all, the current scenario isn’t for blanket campaigns rather, it calls for highly targeted, fully empathetic, and rightfully personalized marketing modules for businesses across the industry vertical. ABM is anytime the ultimate way as it helps you to stay connected with your prospect and also takes you through the most specific “individual accounts as markets in their own right” – (as ITSMA defines).
Here are the grounds that have made ABM the need of the hour -
Making the Unusual Work
The pandemic has undoubtedly made unusual the new normal, making it essential for B2B marketers to nurture the digital space more effectively. There might be a ton of tactics but ABM is the only way that properly amalgamates technology with marketing so that, you can build trust and strong connection with your prospects amidst the catastrophic circumstances.
Boost Sustainability with Deeper Insights
Your haywire emails would only be guests at your prospect’s inbox, if not tailored well. By implementing the empathy-based ABM module you’ll be enabled to have deeper insights into your targeted accounts and hence personalize your approach. How would it help? Your potential buyers might be affected due to the squeezed global economy. At this moment they require the most relevant offerings that can enhance their business continuity and reduce disruptions. A well-nurtured ABM affixed with actionable account maps would give you a wider view of their behaviors, challenges, and requirements so that you can place your offering in the right way.
An Agile Marketing Approach
ABM has changed the traditional marketing funnel, making way for agile marketing strategies. The purpose is to help you in identifying your targets, engage them, and build a lasting relationship that keeps providing you with a series of opportunities. ABM helps you with insights for faster decision making and also to maximizes your ROI. All you need is the right tone and correct set of data which can be obtained through a proficient set of account maps - intelligent insight based Org charts of your target companies.
ABM strongly emphasizes on quality reach and hits the right cord while ensuring that there is a consistent form of business continuity, even in this lockdown. How BizKonnect can help you with this? CLICK HERE