BizKonnect helps global companies to increase B2B sales globally. Our clients include Startups, SMEs as well as established global enterprises.
Our more successful customers are the ones who have clarity in terms of who their prospects are, have some customer base and they want to scale up their sales leveraging the sales intelligence and business connections. We cater to both solution selling (product or domain based services) as well as relatively more transactional services selling. Our customers use light sales intelligence like contact lists of technology users to execute their marketing campaigns. Once they get initial interest from a prospect, they leverage our deep sales intelligence reports like Heat Maps ( Organization charts with relationships and insights ) and BANK reports to understand their accounts in depth. Many of our customers leverage our personalized email campaign services to get meetings. Our Event based campaigns are also very popular amongst sales and marketing professionals to make their event participation more effective.
Some customer case studies
One of the leading Applicant Tracking Software ( ATS ) company based in the US has been leveraging us to get light sales intelligence. They get contact list of 5000 HR decision makers from the companies having No ATS but who have more than 5 job openings. This is a great target prospect for them because presence of recent jobs indicates growth of their prospect and probable need to leverage an ATS. We also provide them alerts for any of these NO ATS prospects moving to an ATS. It is very likely that such a prospect will be evaluating new ATS in the first 3 months and the trail period will be the best period for our client to approach them.
One of the leading Travel and Hospitality Technology company focusing on the reservation software ( CRS ) and Property Management Software ( PMS) is leveraging us to get deep sales intelligence BANK reports and Organization charts. They get these reports for the accounts where they have got an initial interest and now want to qualify these accounts to provide the right solution. We provide them deep sales intelligence of more than 25 hotels per month. This report has intelligence around key decision makers, technologies used, expansion plans, technology investments and organization chart mapped with their senior manager business connections.
A product engineering services company focusing on the US and Europe market : This client had tried different ways of increasing their leads including – cold calling agency, local US partner – none of this worked for them. The company had very good network in the US and excellent reference customers. BizKonnect leveraged their existing ecosystem and helped them with lead generation and qualification. In this case, the primary metrics for the client was the number of qualified meetings with the decision makers. According to their Sales head, other partners gave them one meeting in 6 months whereas BizKonnect gave them 6 qualified meetings in 1 month period.
A Healthcare product company with global presence. The company wanted to expand its client base in the US leveraging the current marquee customers. They have one of the biggest hospitals in the US as their client and hence very deep network of references on the East Coast. With the company’s CEO and founder having the deepest product knowledge and being the best sales person, the challenge was to pass on the sales strategic approach to the new sales team in the US. BizKonnect’s BANK configuration and strategy map helped the company to map CEO’s sales approach in the BizKonnect’s platform and then track it with the global sales team leveraging the strategy map and action workbench. The key success factor here was the quality of the strategy map with all the decision makers, pain points and competitive information mapped. What made the difference here is the quality of research to get the accurate data related with the hospitals and doctors.
A Financial product company with products in treasury and wealth management. The company focused on the APAC (Singapore and Hong Kong) and European market. The use case was to get the right indicators mapped to the platform to get the accurate research information and map it into the strategy maps. The company acquired a marquee private bank in Switzerland and wanted to approach with that reference to the other banks in the European market. The same use case was leveraged in the APAC market. The key success factor was accurate research after acquiring the domain knowledge.
A leading solutions provider for the renewable energy finance industry. The company is based in the US and wanted a partner to understand the domain and help with the lead qualification. The client liked the way BizKonnect understood the client’s complex domain, mapped it in the platform and leveraged the same for the research.
An IT staffing and consulting services company focusing on the US : This client had tried different ways of increasing their leads including – cold calling agency, local US partner – none of this worked for them. The company had very good network in the US and excellent reference customers. BizKonnect leveraged their existing ecosystem and helped them with lead generation and qualification. In this case, the primary metrics for the client was the number of qualified meetings with the decision makers.
A leading solutions provider for the marketing industry. The company is based in the US and wanted a partner to understand the domain and help with the lead qualification. The client liked the way BizKonnect understood the client’s complex domain, mapped it in the platform and leveraged the same for the research.