Ready generic lists are a BIG NO by smart marketers. It's the same for sending bulk emails – a BIG NO. As email marketing has become an agile field like never before, you cannot overlook the beneficial aspects of the customized prospect lists and theme-based campaigns, either.
Now, you might be of the opinion that B2B markets of this age are seemingly spending thousands of dollars on their marketing campaigns. So, what if you are experiencing budgetary shortfalls? Or, should you need to maximize your budgetary limits to get your set of leads? What if you get a BIG NO for these questions too? Rather, you can always leverage business connections and get the best out of your email campaigns.
What is Business Connection All About?
Keep this view, “we do business with someone we trust. That trust comes from some connection we see with that business and individuals.” It’s not that you’ll have to limit yourself to such connections, only. Instead, it's highly essential that you generate a wider list of prospective clients and try communicating with them in a personalized manner. What should you communicate? Well, you’ll need to state, “I understand the problem you are facing; I have a solution for it and I have provided that solution to another company that is of your size, in your geography, in your domain, and uses similar technology. I understand you and have solved the problem in a similar ecosystem.” Be assured, such an approach will create confidence and trust among your prospective clients and boost your ROI margin. All of these can only be obtained when you leverage your business connection in an appropriate manner.
How should you utilize your business connections to the maximum?
Well, through the expertise of actionable sales intelligence experts. From generating the most accurate and updated information to helping you with emerging-technology tools, they would be your one-stop solution provider. You might be having a detailed list of business connections but, who would be the most appropriate one with respect to your offerings, business goals, etc., must also be considered. This requires detailed data insights that can be ideally obtained through their data analyzing capabilities. They’ll also do all the heavy lifting to ensure that your communication aspects get strengthened across various platforms such as email, events, social media, etc. The purpose is to bring dramatic improvements in the results across these channels. They can rightly help you across –
- Practicing the right utilization of updated and accurate data
- Establishing personalized relationships with your connections
- Boosting conversion rates, decreasing spam rates & cost per-email
- 100% quality guaranteed data with detailed insights on click-through rates, open rates
- Selecting the right tools such as an actionable sales intelligence platform, the self-service portal with a repository of your prospect company’s actionable organization charts, etc.
To promote your offerings in a way that brings back commendable conversion rates is not an easy thing. But, with quality assured data of your business connections and theme based analytics driven email campaigns, things are not impossible either. Rather, such a set of data will help you with: competitive intelligence, insights to align your marketing and sales team, etc. and iterative theme based campaigns will allow you to establish the business connection and generate the trust with your target prospects.