The world is healing. Can the sales and marketing workflow for start-ups or enterprises be the same, again? Maybe not. The socially-distanced new normal would obviously bring up a completely new set of challenges. At this time of humongous drop in the global economy, even communicating with your prospective targets and maintaining a healthy relationship ought to be a difficult task.
But, what should be the key to unlock the ultimate course to restart the workflow and also ensure business sustainability? Digital communication added with empathy. It was there during the pandemic; it is present at the time when the world is regaining its momentum and it would be the future for the B2B marketing domain. How to achieve this? Through theme-based campaigns. Why So? Here goes the detailed explanation:
Better Outreach with Deeper Research of Your Target Profile
Businesses are reopening but they are equally fighting with the predictable and unforeseen risk factors. For that, generic communication or bulk email is better to avoid. This time highly calls for a theme-based email approach after ensuring transparent and updated insights on your prospective customer’s challenges, requirements, budgetary planning, etc. Such a course protects you from overdoing things. You can also represent your proficiency and ability to support your target – wherever/whenever needed.
Data-Driven Iterative Approach
Do not expect similar kinds of investment ideas and decisions among your prospects like before. At the same time, do expect comparatively longer sales-cycle given the economic slowdown. So, the sales and marketing representatives should add extra attention to their email messages and keep customising things, until the purpose is served. Your prospects should get a clear picture about: why they should consider your solution/products, how you would be the best-fit solution provider, etc. All these aspects demand proper research, detailed analysis of click, open & bounce rates, regular follow-ups, re-designing campaigns strategy whenever required but, without investing in any data, people, or tool. The focus is to click the right note at the right time for faster sales closures. Sounds hectic? The process is actually smarter if you get to choose befitting actionable sales intelligence solutions providers. They’ll help you to acquire the best practices, templates & technology tools that certainly ensure sustainable cost reduction while boosting ROI.
More Personalization
Personalized emails combined with customized data are gathering utmost significance in this new-normal. The theme-based email approach infuses personalized templates in a way that it often stirs respective prospects to click on the CTA button. If communication with empathy has become the new trend, personalization has got an extra boost, too. With the help of theme-based campaigns designed by sales intelligence experts, you need little effort to master and implement this in your email marketing process.
CLICK HERE to know how BizKonnect is helping businesses to fight this new-normal through digital communication & theme-based campaigns.