In 2023, businesses of all sizes, across industries and geographies, are embarking on the year
with revised budgets, fresh areas of emphasis, and a hint of uncertainty in the air. But here's
the silver lining amid the uncertainty: 2023 brings with it crystal-clear priorities for Chief
Marketing Officers (CMO). In order to target your prospective accounts, it is important to
understand their CMO’s priorities. Moreover, if their priorities align with your offerings, then
you can successfully target them & crack the deal with actionable org chart-driven ABM
campaigns.
Before moving further, let's check out some of the latest CMO priorities in 2023:
1. Customer-Centricity:
Putting the customer at the heart of every strategy remains paramount. CMOs will focus on
enhancing the customer experience, leveraging data to deliver personalized content and
engagement across various touchpoints.
2.Data-Driven Decision Making:
Data is the lifeblood of modern marketing. CMOs will invest in advanced analytics and artificial
intelligence to extract actionable insights from the wealth of data available, enabling more
informed decision-making.
3.Content Marketing Excellence:
Content is still king. CMOs will refine their content marketing strategies, creating
high-quality, valuable content that builds brand authority and engages audiences.
In 2023, these priorities will serve as the compass, guiding CMOs of the prospective account to
achieve ultimate sales growth. Now, if your offerings align with their priorities, then you need
all the details about their company and buying goals. Even though it might sound difficult to
achieve, the process can be made easier with an effective tool - Actionable Org Charts . It will
provide detailed information not just about the prospective CMO, but their entire organization.
Moreover, develop Account-based Marketing campaigns accordingly for targeting them effectively
and successfully. It can be your toolkit for success that will help you to connect with
prospective CMOs successfully and ensure that your brand scales with grace. Here's how this
powerhouse combo can make a difference in approaching and cracking deals with CMOs of
prospective accounts successfully:
1. Data-Driven Decisions:
You need data about prospective accounts’ CMOs to drive your strategies. ABM delivers granular
data on account engagement, and actionable org charts add context by showcasing their needs,
requirements & pain points within target companies.
2.Customer Retention:
Retaining partnership with the CMOs of existing accounts is paramount for ultimate success.
ABM's laser-focused approach ensures that no customer is left behind and actionable org charts
help you in identifying cross-selling and upselling opportunities within an organization.
3.Alignment with Sales:
ABM fosters alignment between marketing and sales teams. On the other hand, actionable org
charts facilitate better collaboration by visualizing the decision-making structure. Ultimately,
making it easier for you to engage with the CMOs of prospects strategically.
In conclusion, the top CMO priorities for 2023 can all be effectively addressed through the
strategic use of Account-Based Marketing with actionable org charts. This powerful combination
empowers you to align your offerings with target CMOs priorities and enhance the win rates
within organizations.