With the evolving marketing strategies, people often contemplate questions like, ‘Is email-marketing effective? Would it deliver the right ROI?’ What they often miss-out is the trend that states- “People do business with someone they trust. Trust comes from Connect! Connect Types-People, Corporate Business.” At this point, nothing but a well-analyzed and theme-based email campaign, equipped with actionable sales data can be the ultimate business asset that one can own.
However, that is not all. You’ll also need to consider the fact that cold campaigns combined with ready lists would not be able to give you the desired results. What should be the key? To reconcile with sales intelligence experts who can enable you to leverage new-age tools, technologies, and the best-fit analytics module for end-to-end analysis on the data as well as responses.
In the end, such experts would take the campaign to the next level by helping you across –
- Theme-based approach to align target profile, data, messaging, and analysis
- Customized messages based on the theme, personas, case studies, industries help to connect with the audience.
- Iterative approach & weekly analytics, for measuring open rate, click rate, and response analytics so that you can refine messages and target profiles with each iteration.
- 100% quality guaranteed data which will also get manually verified. This is to ensure fewer bounces and spam issues.
- Discipline and rigor with scale. Technology and tools ensure scale. Process and product ensure discipline. People support ensures service and follow-ups.
Actually, such sales intelligence experts are popular for their unique delivery model that includes:
- Gather data for the ecosystem
- Understand and define the business connect themes
- Derive target profile
- Understand and configure the account lifecycle stage
- Set up communication protocol – daily and weekly calls, agenda, etc.
- Team ramp-up
- Set up email account
- Capture and define communication templates
- Pull up the data from its own database of 20+ million global companies for the given target profile
Through such dynamic diligence and uniquely analyzed campaign strategy implementations, you can be rest assured to achieve the advantages of data analytics-driven theme campaigns. The best part, ‘you don’t have to invest in any data, tool, or people. You get the email campaign best practices, data, campaign tool, messaging templates, anti-spamming best practices, and inside sales support. CLICK HERE to explore it all with BIZKONNECT.