The structured methodology is an obvious factor for any sort of marketing strategy. But the Iterative Approach gives you the liberty of continuous testing, experiment plan, execute, and optimize your marketing strategy. The goal is to ensure increased ROI, every time. As it is based-on data-driven campaigns, highly personalized approach, measurement, Minimum Viable Marketing Program (MVMP), and feedback, you can anytime experience better revenue compared to bulk campaigns.
If you wish to ensure improved go-to-market efforts while clarifying assumptions and measuring the outcome, implementing the right Iterative Approach is a must. How can you act through Iterative Theme based campaign cycle? By following these steps –
- Create Theme-After completing your target profile identification, market scanning, and having a clear picture of your target’s behaviours and adoptions, you should create the right theme with the help of accurate data insights. Aspects would include: Get Target Profile, pull up data from the database, create uniquely personalized Theme based templates.
- Click Campaign- Send Theme based click campaign, Nurture using case studies and track the clicks
- Personalized Campaign- Send personalized emails to clicks, analyze volume, message & refine
Note that, ‘You got it right when you got: The Right Theme and The Right Message, Resulting in Clicks and Responses. Once you got it right, support it with The Right Volume and disciplined execution.’ In a way, this signifies the importance of trusting sales intelligence experts who can certainly help you with 100% quality guaranteed actionable sales intelligence data including–
- Light Sales Intelligence: Companies, Contacts, Insights
- Deep Sales Intelligence: Org Charts, BANK Reports, Pain Points
- Email Campaigns: Personalized, Event-based, Meetings
- Account-Based Marketing: Identify Target Accounts, Connection Maps, Communicate
However, it would also be recommended to go with the one having these key differentiators–
- Diligence in helping clients with a theme-based approach
- Known for helping with customized messages based on target account’s Personas, Industries, Challenges, Technologies, Requirements, Budgets, Case studies, and others
- Weekly analytics of data for a clearer picture on open rate, response analytics
- Manually verified data which ensures lesser bounces and spam rates
- Expertise in emerging technologies and tools, etc.
CLICK HEREto explore how BizKonnect is delivering results by implementing a unique Iterative Approach in email campaigns.