Actionable Sales Intelligence is the process of gathering information about potential or
existing clients to enhance the sales process. It helps businesses to identify and target the
right prospects and close deals efficiently. Actionable sales intelligence, on the other hand,
goes beyond just providing information. It empowers sales teams to take action based on the
insights and data provided by the platform.
There are several sales
intelligence platforms available in the market, but in this blog, we will
compare three of the most popular ones - CrunchBase, ZoomInfo, and
BizKonnect . Let's take a
closer
look at each sales intelligence platform:
CrunchBase:
CrunchBase stands out as a comprehensive platform that provides a wealth of information on
companies, startups, investors, and key industry trends. Its extensive database offers detailed
profiles, funding insights, and news updates, enabling sales professionals to identify promising
leads and understand market dynamics effectively.
ZoomInfo:
ZoomInfo is renowned for its vast database of B2B contacts and accurate contact information.
With advanced search functionalities and real-time updates, ZoomInfo empowers sales teams to
find and connect with decision-makers across various industries. Moreover, its integration
capabilities with CRM systems enhance workflow efficiency and ensure seamless data management.
BizKonnect:
BizKonnect distinguishes itself with its unique focus on personalized sales intelligence
solutions. Unlike its counterparts, BizKonnect offers tailor-made insights and recommendations
based on individual business requirements and target audience preferences. By leveraging sales
intelligence, BizKonnect delivers actionable insights that facilitate precise targeting and
higher conversion rates.
Now, let's compare these platforms in the table below:
| Crunchbase | ZoomInfo | BizKonnect |
| Generic database with no customization | Generic database with no customization | Customized as per the target profile |
| Pay as per the required plan - Starter, Pro, and Enterprise | Pay an expensive Annual subscription in advance for all accounts | Pay for only required individual account maps and only relevant data |
| Have entire information of prospects in the chart | Have irrelevant information and people in the chart | Only Specific and relevant org mapping |
| Find prospects & connect with the decision-makers | Generic data provided without any contextual intelligence | Analyze prospects & provide insights and intelligence |
| No such feature is available | Does not cover any connections | Your connections – people, corporate, solutions & technology are mapped |
As you can see from the comparison table, BizKonnect stands out as the only platform that offers
real-time insights and personalization options. These features make BizKonnect a great choice
for businesses that need up-to-date and relevant information to make informed decisions.
Regardless of which platform you choose, it is important to understand the benefits of sales
intelligence and how it can help your business. Actionable sales intelligence platforms can help
you:
- Identify the right prospects
- Understand their needs and pain points
- Tailor your sales pitch accordingly
- Close deals more efficiently
To summarize, choosing the right sales intelligence platform can have a significant impact on
your sales process. By comparing the features and benefits of CrunchBase, ZoomInfo, and
BizKonnect, you can make an informed decision based on your business needs. If you are looking
for a platform that offers real-time insights and personalization options, BizKonnect is
definitely worth considering.