According to a recent market report, "the number of bank branches in the United States has been
steadily declining for the past decade." However, Bank of America (BofA) is bucking that trend
by announcing its plans to open financial centers in nine new markets by 2026. This move aims to
expand its branch network and provide access to banking services to more people across the
country.
So, where are these nine new markets? The new financial centers will be located in Omaha, Boise,
Louisville, Birmingham, Madison, New Orleans, Dayton, Milwaukee, and Huntsville. These cities
are all growing markets with thriving economies, making them ideal locations for BofA's
expansion.
Fortunately, for B2B marketers in the BFSI sector like you, BofA's expansion presents a great
opportunity to target the bank's new markets while prospecting. But, how to do that as it would
require detailed, updated, and customized insights about the bank? Enter BFSI-focused actionable
org charts of the company. It helps you to understand the company's organizational
structure and
focus on the right decision-makers, increasing your chances of success.
Let's explore further how it helps:
1. Identify Key Decision-Makers:
A well-structured BFSI-based org chart can help you identify the key decision-makers within
BofA. This is crucial for tailoring your pitch and establishing the right connections.
2. Understand the Hierarchy:
Knowing the hierarchy within BofA will help you navigate the organization efficiently. You'll be
able to engage with the right individual with the best-suited offerings at the right time.
3. Customize Your Approach:
Different teams within BofA may have different needs and priorities. With a BFSI-focused org
chart, you can customize your approach for each department, increasing your chances of success.
4. Stay Updated: :
BFSI-specific org charts can also help you stay updated on any organizational changes. This is
essential for maintaining effective long-term relationships with BofA.
In conclusion, Bank of America's plan to open Financial Centers in nine new markets by 2026 is a
testament to its commitment to customer-centric banking. Besides, it presents an exciting
opportunity for BFSI marketers. By understanding the bank's organizational structure and
focusing on the right decision-makers with BFSI-focused org charts, you can take advantage of
this unique opportunity to grow your business in these new markets.