Sales intelligence is the data and information that sales and marketing teams use to make informed decisions in the selling cycle. It involves collection of prospects' data and information from a variety of sources. It helps companies to improve the quality and quantity of sales leads by using internal and external data of the prospects. As a result, it enables B2B marketers to better understand their target accounts and track critical buying signals. Moreover, actionable sales intelligence must help with the following things:
Provide updated & accurate information and insights about prospects
Integrate with sales and marketing CRM
Provide and source accurate contact information for prospective clients
Include functionality to search company lists and identify potential clients
However, it is often hard to assess the two solutions and understand if either one is a good partner for utilization in the organization or not. That’s why we are comparing two of the best actionable sales intelligence companies available in the market: BizKonnect and Crunchbase.
Let’s get started-
BizKonnect:
BizKonnect is a cloud-based innovative and actionable sales intelligence platform. It helps B2B marketers with actionable sales intelligence and analytics, facilitates email campaigns to generate leads, provides Organization Charts mapped with connections and business insights, and more. With a 100% quality guarantee, it builds and augments your marketing database.
Crunchbase:
Crunchbase is an all-in-one prospecting and researching solution powered by the leaders in private company data. It helps marketers to prospect for new business opportunities. Besides, it enables companies all over the world to power their applications, resulting in a huge API each year.
BizKonnect Vs Crunchbase:
| BizKonnect | Crunchbase |
|---|---|
| Your connections – people, corporate, solutions & technology are mapped | No such feature is available |
| Global data coverage with wider industry domains, non-English speaking countries | No such feature is available |
| Analyze prospects & provide insights and intelligence | Find prospects & connect with the decision-makers |
| Customized as per the target profile | Generic database with no customization |
| Provides free sample data as per specifications | Free trial available |
| Only Specific and relevant org mapping | Have entire information of prospects in the chart |
| Pay for only required individual account maps and only relevant data | Pay as per the required plan - Starter, Pro, and Enterprise |
Conclusion:
After seeing this side-by-side comparison between BizKonnect and Crunchbase, It can be concluded that both actionable sales intelligence companies have their own uniqueness. If you are looking for a set of data about prospects’ accounts with minimum variation, then Crunchbase is the right choice for you. However, if you are looking for quality guaranteed data with high customization, then BizKonnect is the better choice for you.
As per the reviews of G2 Crowd, BizKonnect meets the needs of marketers’ businesses better than Crunchbase. Also, reviewers felt that BizKonnect is the preferred option when comparing the feature updates and roadmaps of both companies.
Irrespective of your decision, this guide will help you to make an unbiased and informed decision for the benefit of your organization.
CLICK HERE to know more with BizKonnect.