In this digital era, acquiring the overall business knowledge graph and understanding the relationship dynamics of prospect companies has become quite a necessity for marketers. It requires a personalized approach to ensure the perfect roadmap to the target company’s immediate requirements. Fortunately, it does not mean investing in numerous things. All you need is to opt for highly customizable and actionable organizational charts of prospect companies created by sales intelligence experts.
Actually, organizational charts are visual representations of a company’s chain of command. It clearly outlines the reporting structure within an organization. Besides providing the details about the decision makers and influencers, the org charts also map the references and challenges of the target companies. As a matter of fact, these actionable charts enable marketers to reach the relevant stakeholders at the right time with suitable offerings for faster and better deal closure.
Usage of Actionable Org Charts for B2B marketers:
We all know that actionable org charts developed by sales intelligence experts are a goldmine for B2B marketers. It helps in navigating the relationship structure of prospect companies, the direct contact information of its decision makers, and more. Besides that, these charts are used to-
- Determine the Chain of Hierarchy: When reaching out to the target organization, the actionable org charts help marketers to understand the complete hierarchy and details of decision makers. It allows for bringing various members of the organization together and shortens the sales cycle as a whole.
- Boost Cross-selling & Upselling: Actionable org charts can help marketers actually find multiple buyers in the same organization for different solutions. This feature of org charts can surely boost cross-selling and upselling within the organization.
- Find Multiple Entry Points: Org Charts ensure multi-threaded relationships in the prospect account by involving more than one person in the conversation. Including multiple decision makers in the conversation from the beginning makes it easier to crack and close the deal.
Across the business verticals, ensuring to touch base in the right way at the right time is the ultimate priority for businesses. Fortunately, the actionable org charts are the best rescue for marketers at this point in time as it provides a clear insight into the prospect company’s chain of command. Ultimately, it makes your presence felt, increases conversion rates, generates quality leads, and boosts ROI.