It is rightly said, “Personalization is not a trend, it is a marketing tsunami.”
No wonder, in the era of 1:1 experience, there is no point in reaching out to mass inboxes with an expectation to achieve campaign goals. Expert B2B marketers are already feeling the utmost need to opt for highly personalized campaigns. As per a Forbes article, “86% of marketers have seen a measurable lift in business results from their personalization campaigns.” No wonder, qualified and personalized campaigns have become a necessity for cross-vertical global businesses.
How to Define Qualified and Personalised Campaigns?
It is always a lot more than utilizing your target's first name. It’s a strategic act where you need to craft a unique marketing experience for your target profiles by utilizing the most relevant data in respect of their business requirements, challenges, budgetary parameters, and more. For that, it is essential to leverage data and insights with the help of actionable sales intelligence experts. Qualified and personalized campaigns are actually a proven way to boost up open and click-through rates and bring in a visible impact on ROI.
How to Conduct Qualified and Personalised Campaigns?
Businesses are vehemently evaluating iterative theme-based email campaigns that are supported by actionable account maps and designed by sales intelligence experts. But prior to that, it is highly essential to understand and configure the target company’s business ecosystem, understand the solutions. In light of that, analyze how relevant the offerings are going to be. This is helpful to attain potential themes for running the campaign by finalizing the ideal customer profile (ICP) with context to Geography, Industry, Business Solution, Size, Title, etc. Things that need to be majorly considered at this juncture are:
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Creating hyper-personalized messaging templates
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Setting up a follow-up frequency and scheduling the whole campaign
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Utilizing the analytics module for analyzing data as well as responses.
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Refining the target profile and message in the next iteration.
CLICK HERE to explore how BizKonnect is helping businesses with iterative data analytics-driven personalized campaign solutions.