As a B2B marketer, you're always on the lookout for opportunities that can drive value and
expand your reach. One such opportunity lies with Independent Software Vendors (ISVs). But what
exactly are ISVs, and why should they be on your list?
Understanding ISVs
ISVs, or Independent Software Vendors, are companies that develop, market, and sell software
solutions that run on third-party platforms. These platforms could be operating systems like
Windows or cloud services like AWS. ISVs create the tools that other businesses rely on to
operate more efficiently, making them key players in the tech ecosystem.
Why ISVs Matter to B2B Marketers
Targeting ISVs offers unique benefits:
• Innovation Leaders:
ISVs are at the forefront of tech innovation. Collaborating with them can keep your offerings
fresh and relevant.
• Scalability:
Partnering with ISVs opens doors to scalable solutions, as their software often reaches multiple
industries and markets.
• Revenue Growth:
ISVs are in constant need of tools and services that enhance their product offerings, creating
opportunities for your business to grow its revenue streams.
In short, ISVs are not just clients, they are strategic partners that can propel your business
forward.
How to Target ISVs with Actionable Org Charts
Reaching ISVs effectively requires a targeted approach, and this is where actionable org charts
come into play. An actionable org chart is more than just a map of who’s who in an organization.
It is an account map that provides deep insights into decision-makers and influencers within a
company.
Here’s how you can leverage actionable org charts to target ISVs:
• Identify Key Stakeholders:
With actionable org charts, pinpoint the exact people who influence purchasing decisions within
an ISV.
• Tailored Messaging:
Customize your outreach based on each stakeholder’s role and priorities, increasing the
relevance and impact of your message.
• Streamline Sales Cycles:
By understanding the organizational structure, you can navigate the sales process more
efficiently, reducing the time to close deals.
Conclusion
ISVs represent a vast amount of opportunities for B2B marketers. By understanding their value
and using actionable org charts to engage them, you can create value-driven outcomes that
benefit both your business and your ISV partners. It’s not just about targeting them, it’s about
building strategic relationships that drive mutual success.