From pens to personal PCs, personalization is steadily making its presence across human lives. No wonder, when you reach your prospective clients in a way that makes them understand your degree of consideration, the chances of conversion gets expanded. After all, your targeted individuals are humans demanding personalized attention. And who doesn't?
So, it's time that you re-think before implementing or continuing with bulk email marketing campaigns. Other than delivering a higher degree of spam issues, it may also give you headaches around unsatisfactory open rates, the lesser big surge in generating new prospects, etc. After all, a generalized approach supported by ready lists of contacts might get irrelevant for many of your recipients, thus affecting your ROI margins.
What Should be Your Immediate Measure?
Abide by theme-based campaigns clipped with an iterative approach. As optimization and iteration are the new things in this marketing world, it will definitely empower you to explore a wider range of opportunities, a greater number of conversions, and the list continues. As the expert says, “You got it right when you got The Right Theme, The Right Message, Resulting in Clicks and Responses. Once you got it right, support it with The Right Volume and the disciplined execution.”
How Iterative Approach Works?
- Create Theme – this includes getting a target profile, pull up data from database, theme-based templates & case studies. Here, you need to ensure support from sales intelligence experts who can proficiently help you with actionable account maps of your prospect company. They should be equally capable in helping you with 100% quality ensured data.
- Click Campaign – this includes sending theme-based click campaign and also nurturing through case studies and track the clicks
- Personalized Campaign - send personalized emails to clicks, analyze volume, message & refine
Iterative Approach and Weekly analytics of data vis-à-vis target profile help you to unveil insights across the open rate, click rate, and response analytics ensures refined messaging and target profile with each iteration. So, “Iterate till you get it right!” is the ultimate key.
Iterative Approach in email marketing has got its own set of beneficial factors when compared with bulk messaging. CLICK HERE to have a detailed walkthrough with BizKonnect.