“I did it right. I did it all. Then why this no-win?” – was the first thought that came into Joe’s mind after the first month of getting engaged with his email campaign strategy.
After doing rigorous research and detailed analysis, Joe was determined to opt for a theme-based email campaign. Being the CEO of a mature start-up, he has been aiming for greater and bigger enterprise deals. Moreover, after coming across several use cases, he was confirmed of Pareto’s 80/20 principle which states, “You can increase your revenue by 80% from only 20% of your enterprise deals.”
At this stage, he had given all his efforts and figured out the beneficial aspects of theme-based campaigns. Accordingly, he planted this marketing strategy. But there was something that didn’t click and the outcome was really miserable. What was that? Well, he thought of going the DIY way while overlooking the significance of equipping his email campaigns with data intelligence!
Thankfully, this agony lasted for a month or so. In due time, he was suggested to consult with sales intelligence experts by one of his friends and Joe abided by his words. As luck would have it, he came across a solution provider with a strong global clientele. Other than implementing the right theme-based campaign, these experts assisted Joe to get hold of the Iterative Approach. Their focus was to empower Joe and his team to 'leverage data analytics for ensuring 100% quality adherence to the target profile and getting feedback on campaigns based on analytics.' Joe was taken aback by their continuous thrive to analyze campaign strategy, its functional efficiency and make the necessary changes based on open rates, click rate, spam issues, bounce rates, etc.
While having words with the Marketing Head of this sales intelligence solution providing company, Joe came to know that, “The structured methodology is an obvious factor for any sort of marketing strategy. But the Iterative Approach gives the liberty of continuous testing, experiment plan, execute, and optimize your marketing strategy. The goal is to ensure increased ROI, every time. As it is based-on data-driven campaigns, highly personalized approach, measurement, Minimum Viable Marketing Program (MVMP), and feedback, one can anytime experience better revenue compared to bulk campaigns.”
Today, as the world around is experiencing recessionary worries, Joe and his entire team are also getting complete assistance for Empathetic Marketing. The Company is consistently supporting Joe’s organization to ensure business continuity in the context of better reach-out, more conversions and others.
In Joe’s word, “At the time when no events are happening, worldwide travel bans and halt in in-person meetings, the actionable account maps are helping me to visualize the target accounts and leverage effective marketing tactics in the short-term and determine to stay relevant, stay connected, stay audible and stay visible in the long-term.”
CLICK HERE to know how Joe is related to BizKonnect.