Sales practices in 2021 or the years coming by can never be alike the past years. In this day and age, businesses across the industry verticals are vying to build an accurate connection with relevant decision-makers. Thus, intensifying the need to capitalize on sales intelligence data like never before. But is that adequate in today’s data-driven digital era? Certainly not. Instead, it’s equally essential to comply with advanced tools that have the reputation of delivering increased conversion rates by reducing the time and effort to close the targeted deals. Now comes the real point of examining - which tool to trust in the context of the available budget, business goals, etc. Let’s get a bit deeper-
Although the sales cycle is going to be much lengthier than before, one needs to ensure faster revenue generation. So, what are the most effective sets of sales intelligence tools in 2021, with a proven capacity of keeping marketing and sales teams relevant with the decision-making groups of the target company? Here goes the answer-
- An actionable sales intelligence tool would help marketers and sales personnel to stay relevant with authentic and updated contact lists as per the prospective profile. The contact lists would cover business units like HR, Hospitality, Advertising, Healthcare, Advertising, Healthcare, etc., and is of maximum importance to conduct successful email/calling campaigns and as per your target profile.
- You need a tool to visualize your target organization's decision making tree. A cloud-based actionable sales intelligence platform that is known for helping businesses to leverage sales intelligence and analytics can help. It can provide, “Organization Charts mapped with the connections and business insights, facilitate email campaigns to generate leads, score the leads as per qualification and help prioritization.”
- A self-service portal that is finely stitched with a repository of actionable, interactive, and customizable org charts of global enterprises. It’s an effective tool to map down the references and pain points of the target profile before approaching the most relevant offerings while keeping the sales and marketing teams aligned. In a nutshell – “Management uses it to strategize and give direction. Marketing uses it to create themes, campaigns, and marketing strategies. It works with inside sales to generate leads using the contacts.” As these maps are interactive, one can utilize the same “to track the movement within the account from getting connected to moving to the warm stage till the closure of the sale and even beyond that for account mining.”
- A tool that is utterly helpful to operate iterative theme-based email campaigns at scale through an analytics module to analyze data and responses. Being a ‘workflow-based data-driven campaign tool’ one can deploy industry best email campaign practices supported by ‘data, campaign tools, messaging templates, anti-spamming best practices and inside sales support.’ All these without any extra investment in the tool, people, or even data.
Apart from these, there are also tools that have high potency in delivering a wider view on the entire business ecosystem of target profile with regards to gathering effective insights on the technology used by the prospective company, simplified context-based searching tools, NLP-based tools to understand the business context from any unstructured text content and also the tool to aggregate the data from different sources. Which one would be the most appropriate depends upon the unique business requirements and circumstances. However, the search can be narrowed down through the assistance of actionable sales intelligence experts.
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