The dense stream of B2B sales prospecting gets even denser when it comes to nurturing and prospecting with Fortune 500 companies. With a series of stakeholders, influences and decision makers involved even for a single purchase, it often becomes difficult for marketers to trigger the right buyer at the right time. Added to this is the extensive consumption of manpower, time, budget and what not? Interestingly, businesses having a true vision and futuristic goals would never cease their search for processes, tools and strategies that can help them to nurture their targeted Fortune 500 companies until the deal closes.
Now such thirst has got some concrete reasons! In the B2B landscape, Fortune 500 companies are a treasure trove for businesses that aims for a major boost in revenue & reputation in the long run. Journey to which is topsy turvy of the optimum kind. Only a diligent marketer can relate to the fact that even executing a simple prospecting strategy turns out to be extensively complex here. However, they agree that organizational charts of Fortune 500 companies that are stitched with accurate, updated, and actionable insights are paving a smoother journey for them.

Here is Why…
Firstly, Fortune 500 companies are known for their unique organizational structure. A job title at one organization might differ from the other. As to make the correct pitching around these job titles is extremely essential, marketers need to hone in their target profile’s job responsibilities for ensuring that such reach outs are highly relevant. Actionable organization charts have proven to be totally helpful by delivering a virtual overview around this space. It is turning out to be equally effective for understanding the best buyer among the lot with context to their immediate business prerequisites, pain points, budgetary matters and other parameters.
Secondly, in today’s digital & hyper-personalization era it's enormously necessary to stand out from the lot especially when reaching out to the target profiles at Fortune 500. Their inbox would be filled with offerings that have been blasted from automated marketing systems. Here, one needs to do deep research and tailor down the pitch before contacting such a profile. The focus would be demonstrating the effort, will and consistency that a marketer has maintained in reaching out and representing respective & requirement-specific offerings. Through actionable org charts created by sales, intelligence exerts all these aspects can be well met with ease.
Thirdly, closing deals with Fortune 500 might be lengthy like tooth and nail. The real challenge is to interact with a point-person whose job title got changed or the one who suddenly stops responding. Thankfully, things are not unachievable with the org charts mentioned above as it gives marketers multiple doors within an organization through which they can influence multiple stakeholders to make the purchase and never be stuck with one. Through the insights available in the or charts, marketers can also leverage cross-sell, upsell, multi-departmental sell and more.
CLICK HERE to acquire org charts of Fortune 500 companies.”