American Express, one of the world's largest credit card issuers, is on the lookout for
third-party tech partners in India. But, why? It seeks to strengthen its position in the
country's increasingly competitive payments market. Let's elaborate-
The Indian payments landscape is crowded with a number of players, including global giants like
Visa and Mastercard, as well as homegrown players like Paytm and PhonePe. This has led to
intense competition, with each player vying for a larger share of the market.
To stay ahead of the competition, American Express is looking to collaborate with tech partners
in India to develop innovative products and services that cater to the needs of Indian
consumers. By partnering with Indian tech firms, American Express can tap into local expertise
and gain a better understanding of the Indian market.
Want to get a glimpse into this strategic move of American Express and present them with the
best-suited offerings? If YES, leverage a BFSI-focused org chart of the company developed by
sales intelligence experts. It can be a goldmine of insights for businesses seeking
collaborations or opportunities. Here's why:
1. Identifying Decision-Makers:
A BFSI-based org chart reveals key
decision-makers, allowing you to approach the right
individuals for potential partnerships. In the case of American Express, top executives and
department heads in charge of partnerships and innovation are your go-to contacts
2. Understanding Priorities:
By studying the hierarchy with BFSI-focused org charts, you can discern where American Express
places its focus. In this instance, their search for tech partners indicates a keen interest in
embracing digital innovation in the payments sector
3. Finding Niche Opportunities:
Dive deeper into specific departments within the organization through actionable org charts of
BFSI companies. Look for teams responsible for exploring tech partnerships or product
development related to digital payments.
4. Tailoring Your Pitch:
Armed with BFSI-based org chart knowledge, you can craft a targeted pitch that aligns with
American Express' goals and priorities. Highlight your unique value proposition in the context
of their business structure.
5. Networking Opportunities:
With an org chart of the BFSI company in hand, you can identify mutual connections or industry
contacts who may facilitate introductions or provide insights into American Express' needs.
In conclusion, American Express is taking a proactive approach to stay ahead of the competition
in India's payments market by partnering with tech firms. A BFSI-focused org chart can provide
valuable insights into the company's organizational structure and help target the right
decision-makers while prospecting. Besides, by aligning your offerings with their goals, you can
create compelling partnerships that benefit both parties in the ever-evolving world of digital
payments.