As a recovery measure, businesses across the industry verticals are re-evaluating and shifting their marketing strategies. From utilizing actionable data to implementing hyper-targeting approaches, “how” you represent your offerings to your target profiles have actually evolved, too. Therefore, to ensure a competitive edge, it is essential that you fine-tune your post COVID marketing strategies, that generates quality leads and increased conversions.
Besides, businesses are getting accustomed to the remote ecosystem and virtual communications. This intensifies the need to represent your product/service offerings to the right decision-makers at the right time through viable online media. But the question is – how to spearhead a go-to strategy that ensures good quality leads and high-value conversions? Going by the current trends here are the few things that you might consider as your sales and marketing recovery measures:
Utilization of 100% Quality Guaranteed Sales Intelligence Data
For the past few years, sales and marketing teams are orchestrating target-oriented customizable and actionable contact lists for reaching out to the most relevant decision-makers with their offerings. These lists must also be equipped with continuously verified, updated, and authenticated data. Here, you can consider the expertise of sales intelligence experts who would help you with a ‘100% quality guarantee with free replacement of defects (if any).’
Uncompromised CRM Data Refreshment and Enrichment
It’s a known fact that “70% of your CRM data goes bad in one year, which is 6% every month.” Given the current scenario, can we really afford such a stat? No. Therefore, businesses across the globe are vouching for CRM data refreshment and enrichment at a continuous interval. However, refreshment is not the ultimate thing here. You would also need to, ‘complete the incomplete information like employee size, industry, budgetary matters, company insights, news, etc.’ These insights would be highly effective for preparing your next set of relevant marketing plans while understanding your target profile’s immediate needs.
Implementation of Account-Based Marketing (ABM) Supported by Org Charts
According to ITSMA, despite the tremendous disruptions, “Account-Based Marketing (ABM) continued to gain traction as a core B2B marketing strategy and deliver substantial business results.” If the market scenario is to be believed, then businesses that utilized ABM while leveraging customizable and actionable org charts of their prospect companies have gained more in respect of generating good leads, reducing bounce rates, ensuring more deal closures, obtaining enterprise deals, and many more. From nurturing a good number of accounts to driving penetrations, this strategy is getting widely accepted across the globe.
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