An actionable organizational chart is a B2B marketers’ roadmap to respective buyers that shows the position everyone plays in an organization. It displays relationships between job titles, reporting structure, and stakeholders. Moreover, if you are pitching a Fortune 500 brand, you must know who to pitch to. Under the expertise of sales intelligence experts, actionable org charts have proven their potential by helping businesses to understand the ideal customer profile. Eventually, it helps to pitch the right stakeholder with the most relevant offerings.
B2B marketers understand that cracking a Fortuner 500 deal brings a major boost in brand value, and reputation, and ensures lucrative referrals. That is why they take a deep dive to uncover the target profile’s immediate requirements and understand relevancy by leveraging actionable org charts before presenting their unique products and services through a personalized outreach.
Besides that, one also needs to represent their solution in a way that elevates the pain point without affecting their prospect’s time, effort, and budget while guaranteeing to solve their ongoing challenges. All these can be achieved by leveraging actionable org charts provided by sales intelligence experts. Insights that are available in these org charts have proven to be extremely useful in:
- Ensuring value to the prospect company
- Creating maximum impact among the key influencers
- Breaking down the intimidating decision-making processes
- Identifying the key players of the target company
- Opening up multi-point sales outreach
- Demonstrating credibility in one’s business and others
Fortune 500 companies come with diversified business units and departments. As a result, B2B marketers struggle to explore due to the lack of relevant insights and data points. Fortunately, actionable org charts built by sales intelligence experts provide all the crucial details around the same. It allows marketers to expand their reach-out, resulting in more upsell and cross-sell in their target company.